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Skincare by the Sea — marketing by Zack Wysocki, Wysocki Creative
Case Study · Beauty & Wellness · Los Angeles

Beauty Brand.
Digital Glow.

Wysocki Creative built the brand identity, website, and digital marketing strategy for Skincare by the Sea — creating a polished, aspirational online presence for a Los Angeles skincare brand.

BeautySkincareBrand IdentityWeb DesignSocial MediaE-CommerceLos Angeles
LA
Beauty Market
Coastal
Brand Identity Built
Social-First
Strategy
22+
Yrs Brand Experience
The Brief

The work behind the work.

Wysocki Creative delivered a complete brand identity and digital platform — from visual identity to website to social media strategy — that gave Skincare by the Sea the premium aesthetic presence needed to compete and grow in the LA beauty market.

The Challenge

The beauty and skincare market is saturated with brands competing on aesthetics. Skincare by the Sea needed a brand identity and digital presence that felt elevated, trustworthy, and uniquely coastal — standing out in a crowded LA market where consumers make decisions based on brand feel as much as product quality.

The Work

Built to make an impression.

Skincare by the Sea marketing by Zack Wysocki, Wysocki Creative
Brand Identity & Digital Presence
Services Delivered

Every layer. One team.

✨
Brand Identity
Complete visual identity system — logo, color palette, typography, and brand guidelines that captured the brand's coastal, clean-beauty positioning.
🌐
Website Design & Build
Custom e-commerce-ready website designed to convert beauty consumers — clean, aspirational, and built for mobile-first browsing.
📱
Social Media Strategy
Instagram-first content strategy and ongoing production — lifestyle photography direction, product features, and audience-building content.
🛍️
E-Commerce Strategy
Product presentation strategy, photography direction, and conversion optimization for online retail.
📧
Email Marketing
Customer retention and reorder email campaigns — building loyalty and lifetime value from the existing customer base.
🎯
Paid Advertising
Meta and Instagram ad campaigns targeting beauty consumers in LA and beyond — new customer acquisition and lookalike audience expansion.
Impact

The numbers.

LA
Beauty Market
Coastal
Brand Identity Built
Social-First
Strategy
22+
Yrs Brand Experience
The Build

What we actually built.

01

Brand Identity System

Built a brand identity that captured the essence of Skincare by the Sea — coastal, clean, elevated. Logo design, color system, typography, and brand guidelines that gave the brand a consistent, premium feel across all channels.

Logo DesignColor SystemTypographyBrand Guidelines
02

E-Commerce Website

Custom website designed for the beauty consumer — fast, visual, and built to convert. Product pages, brand story, ingredient transparency, and a seamless checkout experience that built trust and drove sales.

Web DesignProduct PagesBrand StoryMobile Optimization
03

Social Media & Content

Instagram-first social media strategy with ongoing content production — lifestyle photography direction, product photography, skincare education content, and audience engagement strategies.

Instagram ManagementPhotography DirectionContent StrategyCommunity Building
Work With Wysocki Creative

Ready to build something like this?

Wysocki Creative delivers the same level of strategy and execution for clients ready to own their market. Here's what we recommend based on Skincare by the Sea's work.

For Beauty & Wellness Brands
Full Brand + Web
$4,500
Complete brand identity and custom website. The same foundation Skincare by the Sea built — yours for your beauty or wellness brand.
Learn More →
Grow Your Following
Agency Retainer
From $3,000/mo
Ongoing social media, content production, and brand management. For beauty brands ready to build a real audience and loyal customer base.
Learn More →
Drive Sales
Paid Ads Management
Starting $500/mo
Meta and Instagram campaigns to reach beauty consumers and drive product sales in LA and nationally.
Learn More →
Start a Project

Let's build your
brand story.

Whether you're launching a brand, scaling a real estate operation, or need a full-stack creative partner — Zack Wysocki and Wysocki Creative have done it. Let's talk about what we can build together.

  • 22+ years of real estate and luxury brand marketing
  • 26,000+ projects delivered across all categories
  • Based in Los Angeles · Serving clients nationwide
  • ~100% referral-based · Results speak for themselves
Schedule a Call →
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Wysocki Creative
Case study by Zack Wysocki · Wysocki Creative
Skincare by the Sea · Los Angeles, CA · Nationwide
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Real Estate Marketing
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Contact
Branding
Convert
SEO Services
About
Home
Real Estate Marketing
AI & Business Systems
Contact
Branding
Convert
SEO Services
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