Zack WysockiMarketing Ops · RevOps
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Open to Director roles · Remote · Available now

I build the revenue engines behind high-growth marketing teams.

Marketing Operations & RevOps leader with 12+ years turning manual, guesswork-driven marketing into measurable, revenue-aligned systems.

CRM architecture · Marketing automation · AI-enabled workflows · Full-funnel attribution from lead source to closed revenue.

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Download résumé (PDF)📍 Santa Monica, CAlinkedin.com/in/zackwysocki
$172M pipeline · 6 mo
AI-first operator
Zack Wysocki, Director of Marketing Operations
Zack WysockiDirector, Marketing Operations
$0M
Net-new pipeline in 6 months
$0B+
Annual sales volume supported
0+
Agents & sellers enabled
0+
Years in marketing ops
What I Do

The operator who makes marketing measurable.

Most marketing teams can't connect spend to revenue. I build the infrastructure that closes that gap — so leadership finally sees what's working, and why.

01

CRM Architecture & RevOps

I design the CRM, lead-routing, scoring, and data models that keep sales and marketing aligned and pipeline clean at scale.

  • Salesforce
  • HubSpot
  • Marketo
  • Data Governance
02

Marketing Automation & Lifecycle

Buyer, seller, recruiting, and nurture programs across CRM, email, landing pages, and paid — automated, consistent, and always-on.

  • Lifecycle Campaigns
  • Segmentation
  • Zapier
03

Revenue Attribution & Reporting

Executive dashboards that replace subjective status updates with pipeline visibility, campaign ROI, risk flags, and next steps.

  • Multi-Touch Attribution
  • UTM Governance
  • Exec Dashboards
04

AI-Enabled Workflows

I operationalize AI as a force multiplier — accelerating campaign ops, copy, SOPs, and reporting, and coaching teams to real AI fluency.

  • Claude
  • ChatGPT
  • Enablement
Track Record

Systems that moved real revenue.

Tap any role to see what I built and the results it drove.

Marketing Executive · Director-Level Marketing Ops
eXp Realty (eXp Luxury) · Remote
Jun 2024 – Present
+
Salesforce · HubSpot · Follow Up Boss · Fello · Sisu · Zapier · Claude & ChatGPT
  • Architected an AI-integrated, full-funnel revenue engine that supported $172M in net-new pipeline and $3.9M in closed revenue within six months.
  • Designed lead routing, scoring, and segmentation that improved speed-to-lead and surfaced high-intent accounts.
  • Built executive dashboards replacing subjective updates with pipeline visibility, campaign performance, and recommended next steps.
  • Coached 12+ marketers and partners on AI-enabled workflows and repeatable operating standards.
Director of Marketing & Development
Keller Williams (Kaminsky Real Estate Group)
Oct 2017 – Jul 2024
+
Salesforce/Pardot · HubSpot · Marketo · Follow Up Boss · Google Analytics · Asana
  • Built and scaled marketing operations supporting 600+ agents across inbound, outbound, recruiting, and retention funnels.
  • Established repeatable SOPs and intake systems that cut manual overhead and ran without constant oversight.
  • Ran A/B testing across email and paid, driving 40%+ engagement gains; led ABM programs tying CRM pipeline to marketing.
  • Supported a portfolio generating $2B+ in annual volume.
Digital Marketing Director
John Aaroe Group (Aaron Kirman Team)
Jun 2015 – Jan 2017
+
HubSpot · Salesforce · Mailchimp · Google Analytics · Meta Ads
  • Directed digital marketing and systems for a top-5 nationally ranked team — $6.5B portfolio, 1M+ subscribers.
  • Built HubSpot campaign SOPs, Mailchimp automation, and CRM handoff processes improving lead-to-opportunity speed.
  • Coordinated earned-media partnerships (NYT, WSJ, CNBC, Variety, CNN).
Founding Marketing Director & IT Lead
Kringle Candle Company
Jan 2007 – Jan 2014
+
Magento · LightSpeed POS · Google Analytics · Mailchimp · Meta Ads
  • Recruited by the founder of Yankee Candle to help launch and scale his next venture into U.S. and U.K. markets.
  • Directed go-to-market across 1,300+ SKUs and multiple channels.
  • Led a 10-person team to build the e-commerce platform and deploy 30+ integrated POS systems.
Why Now

Wysocki Creative was the proving ground. I'm ready to bring it in-house.

For the past decade I've run Wysocki Creative — the studio where I designed, built, and battle-tested the CRM architecture, attribution, and AI-enabled systems described on this page, against real revenue, real budgets, and real deadlines.

That work proved what these systems can do. My focus now is a single, full-time home for it: a Marketing Operations / RevOps leadership role where I can build one company's revenue engine end-to-end and own the outcomes.

10+
Years running the studio
70+
Client systems built
The GTM Stack

The tools your revenue runs on.

Deep, hands-on experience — not just familiarity.

SalesforceHubSpotMarketoTwilio SegmentFollow Up BossPardotZapierGoogle AnalyticsMeta AdsMailchimpClaudeChatGPT
In Their Words

What it's like to work with me.

“

Working with Zack completely transformed my business. He took the time to truly understand my brand and my clients — then elevated everything far beyond what I imagined.

MZ
Michelle ZoolalianRealtor, Compass
“

Zack made my online presence not only look polished and professional but strategically positioned to grow. He raised the bar on everything he touched.

AF
Alex FlynnLuxury Realtor · Founder, Flynn LA
Get In Touch

Hiring for marketing ops or RevOps?

Tell me about the role. If there's a fit, I'll get back to you within 24 hours — with specifics on how I'd approach your funnel, not a generic reply.

✉ zackwysocki@gmail.com ☏ 413.687.5797 in linkedin.com/in/zackwysocki
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Prefer email? zackwysocki@gmail.com

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Zack Wysocki

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